Interesting marketing strategy by Toyota of Plano, TX: market cars to Uber drivers to generate word of mouth advertising for your dealership and brand. According to Automotive news:

Hail a black car by smartphone in the Dallas area, and there's a decent chance you'll find "Toyota of Plano" on the license plate frame.

By offering hefty discounts and tailored online advertising, the dealership in Toyota's soon-to-be U.S. hometown has aggressively gone after customers who drive for Uber, a smartphone-powered taxi service that allows people to earn money giving rides to strangers. The dealership sells about 200 cars annually to Uber drivers -- about 6 percent of the 3,200 new cars it sells in a year.

Uber drivers get the dealership's best offers. It's a form of marketing: Future passengers may notice a Toyota of Plano license plate holder when they get picked up by a shiny new car. And when the driver and passenger start talking, a driver who got a great deal is far more likely to gush about Toyota of Plano.