MB to roll out 9 new vehicles in 2016, and that does not include any of the new AMG product. I believe that's an unprecedented number. According to Automotive News:

CEO Steve Cannon is calling 2016 the "zenith" of the brand's multiyear product offensive.

"Our challenge will be, how do you support launching nine products?" Cannon said. "That's a huge challenge. It's a big year. There will be more marketing, yes."

Cannon declined to share a dollar figure or the percentage by which marketing spending will increase over 2015.