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Mercedes Taking an Apple Approach To Drive Volume

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Dieter Zetsche, CEO Daimler, in 2017 E-Class

Dieter Zetsche, CEO Daimler, in 2017 E-Class

I like the very Apple approach Mercedes-Benz is taking as reported in Automotive News today:

"Daimler CEO Dieter Zetsche says the Mercedes-Benz brand will not sacrifice profit margins in its quest to overtake rival BMW and become the best-selling luxury car brand globally.
Zetsche has tasked Mercedes with becoming the leading premium carmaker by 2020 after it sold 1.87 million cars in 2015, leapfrogging Volkswagen Group's Audi on 1.80 million, but still trailing the BMW brand on 1.91 million.
"The volume lead should be the consequence of having the best offering," Zetsche said. "If we accomplish this, it is a natural consequence that more people will choose us."

source: Automotive News

 
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Recommended Go: Sotheby's Driven By Disruption Preview

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1955 Mercedes-Benz 300 SL 'Sportabteilung' Gullwing. Price estimated between $5MM and $7MM

Some absolutely stunning vehicles are currently at the Sotheby's Driven By Disruption sale happening this December 10.  The vehicles are currently visible there, including the stunning 1955 Gullwing above. If you can get to 71st Street and York in NYC today, I highly recommend you go, or at least click through the lots on the Sotheby's site. 

Robert, with Sotheby's host Kevin Tierney, in front of a 1959 BMW 507 Roadster Series II



2017 C-Class Coupe announced

2017 Mercedes-Benz C-Class

2017 Mercedes-Benz C-Class

Lots of standard equipment...

"The C-Class Coupe features a wealth of equipment as standard, including LED  headlights, PRE-SAFE®, KEYLESS START, Sport Suspension and a Panorama Sunroof.  The Sport Appearance Package is available as an alternative to further underline the dynamism of the Coupe. It differs by virtue of exterior features such as special bumpers and sills featuring AMG bodystyling, a diamond radiator grille with pins in chrome and 18-inch AMG light-alloy wheels. Interior highlights of the Sport Package include exclusive touches such as a sports steering wheel with flattened bottom section and AMG sports pedals."

Source: http://media.mbusa.com/  (subscription required)

...but will it have a back-up camera standard? We just drove a loaner 2015 C-class, and were amazed that the standard model still does not include a back-up camera.