ZipCar is continuing it's drive for college students, adding another 100 campuses by the end of the calendar year. This is interesting competition for dealers. According to Automotive News:

Zipcar Inc. has deals to launch its car-sharing service on 100 additional colleges and universities nationwide by the end of 2015.

The company said today it has signed contracts with more than 100 campuses to date this year allowing eligible students, faculty and staff to utilize its car-sharing service.

Zipcar now operates on about 475 campuses nationwide. That number includes some of the new campuses where operations already have begun. Schools that recently have signed on include Clemson University, Wichita State University and the University of Tampa. Zipcar said it hopes to operate on 500 campuses by the end of the year.

Clever idea to expose their vehicles to college buyers...

NASHVILLE -- Nissan will begin supplying cars to college students for $5 an hour through a campus car-sharing venture by Enterprise Rent-A-Car. The Enterprise venture will offer various Nissan nameplates on about 90 U.S. college campuses. The $5 expense includes insurance and fuel costs.

The arrangement does not represent significant new fleet volume for Nissan, says Joe Guarascio, Nissan’s director of fleet & sales operations. The largest campus outlet will be Arizona State University, which has ordered 25 vehicles. Other campuses have ordered only three or four.

But the venture gives Nissan new exposure to young people who might soon be buying their first cars.

Source: Automotive News (subscription required)

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