Photo Source: caranddriver.com

Sales are strong, and incentives might be the reason that volumes are good. In a recent Automotive News article, GM is offering 8% to 10% off for it's dealership employes. Maybe it's time to get a new Cadillac CTS V.

The offer comes amid rising incentive activity industrywide. Incentive spending through September this year equaled 10.5 percent of average transaction prices, up from 10.0 percent a year earlier, according to J.D. Power data cited by GM. The automaker’s spending also rose 0.5 percentage points from a year earlier, to 11.2 percent.

Karl Brauer, senior analyst at Kelley Blue Book, said GM’s incentive spending has been restrained even as competition heats up.

“In past years, you’d typically expect them to be among the first ones to resort to bad behavior,” he said. “But they’ve stayed relatively disciplined.”