Florida dealer Peter Wilson, owner of Orlando Premier Collection

Seeming simple innovation in making the used inventory easier for customers to buy improves sales by 60% year over year.

The secret to selling more used vehicles for Florida luxury dealer Peter Wilson was to make them easier to buy.

He has color-coded them.

Wilson, owner of the Orlando Premier Collection, has launched a used-vehicle practice at his two Infiniti stores that he calls the Market Select Program. The stores now advertise and organize their used inventory in four grades, all clearly differentiated on his sales lots with window stickers in blue, gold, silver or bronze, depending on the degree to which Wilson has reconditioned and warrantied them.

The classifications are spelled out online, in printed material handed out at the dealerships and in presentations by the sales staff.

Source: Automotive News