I re-read this Harvard Business Review article, and though that it had more insight than ever. It Points out the level of disruption in the forthcoming, and perhaps, immediate markets.
The average American in prime working age drives more than 15 thousand miles a year. For these commuters, the thought of not owning a car is ludicrous. With hours each day spent in transit, it’s no surprise they often obsess over what type of car to own and what routes to work to take.
But despite the prominence of today’s driving culture, disruption has planted its roots firmly in the transportation industry. Innovations in ride-sharing, car-sharing, and long-distance transportation are bringing us closer than ever to a world in which car ownership is a choice—not a requirement.
The businesses attacking this massive market are quickly finding both a variety of customers and enormous access to funding. Companies like Uber and Grabtaxi have quickly become dominant. But even with the emergence of large global players, there is still lots of opportunity for new transportation disrupters to claim new niches in the market.
